Rémy Martin celebrates the excellence of Asian American identity, embracing the natural paradoxes and tensions that lie within. Lunar New Year is the moment of gathering, and of unity. The moment when we don’t focus on the cultural gap, but rather the cultural bridges. And this is exactly what we want to do this year.
We will celebrate the gathering moments of Blood Families (Transgenerational) and Heart Families (Friends).
We highlighted the bridges between tradition and modernity, younger generations and older generations, different Asian ethnicities.
Role : Art Director
Photography by Michelle Watt
