On April 2021, the week before Earth Day, the UK organization ClientEarth decided to try another approach: If people don’t even listen to a NASA climate scientist, ClientEarth needed to address them in the only place where people really listen: on music streaming platforms.
For the first time, ClientEarth invited the 365+ million active users of Spotify, Apple Music and Pandora not to only listen to playlists, but to read them. We used the titles of each playlist to deliver a message on climate change to friends, relatives, and the general public.
These playlists were then shared on social media, using the youngest generations to inspire older generations to change their behavior, and inviting their peers to join the #PlaylistsforEarth movement.
Role: Art Director
