Nothing But Spring
We know that the all-natural is always a better choice for our health. For Poland Spring, we gave up the brand name to amplify the fact that it’s 100% natural spring water from Maine.
sacrifice THE logo
We flipped the treatment of typeface use for “Poland Spring Water” and “100% Natural Spring Water” so people could see “100% Natural Spring Water” better than before.
STILL ICONIC WITHOUT THE BRAND
Even though we don’t reveal our brand, people can still recognize that it’s Poland Spring Water.
THE SIMPLEST NUTRITION FACTS EVER
We showed the simplest nutrition facts for Poland Spring water that includes only natural spring water in the out of home.
Digital OUT OF HOME
We amplified the importance of “spring water” by just putting flowing spring water in nature in the middle of crowd place in the city.